This website is for everyone who believes in change.
From Marx to Mahatma, Ogilvy to Castro, from Shakespeare to Tagore- good or bad, history remembers people who dared to dream for a change.
The incessant downpour of information in a post modernist world, often leaves us overwhelmed. Through an evolutionary trajectory of 2 million years, mankind has came a long way. Primeval instincts, religious emancipation and societal validation has long been the key driving force for human civilization. Perhaps presently we are at the threshold of a paradigm shift both in socio- economic and socio- psychological terms. Companies are standing up for social issues even before governments attempt to recognize the crises. People are expecting companies to undertake projects ensuring sustainable developments.
What brands are doing and how they could contribute to a better future of the planet?
How people react to brand messages?
What brand messages does to human brains?
How a single hormone compels us to shed more money at the retail store?
Why companies should empathize with their employees for better productivity?
How to unleash the leadership brand in you?
How art helps in detoxification of mind?
& a lot more…
With more than 12 years of expertise and a decent number of failures, I decided to create this article so that I can pen down my apprehensions, understandings, insights and stories of my share of success and failure so that in future no one wastes their time reinventing the wheel….
Lets summon a change…