Semiotics is the study of signs and symbols as elements of communication. Human being functions as a “homo significans,” that is to say, as a meaning-maker who uses signs to receive, understand, and convey information.
A purposeful story should have substance, sincerity and a great truth at its core. It should also have a strong call to action. We need to know what the listener/s want to believe and understand at the end of the story.
Hello World! This website is for everyone who believes in change. From Marx to Mahatma, Ogilvy to Castro, from Shakespeare to Tagore- good or bad, history remembers people who dared to dream for a change. The incessant downpour of information […]